Carrie Wilkerson amassed a following of over 55,000 listeners, viewers and subscribers in her first year of working online because she believes in personalization.
As part of Dan Kennedy's Info Riches course, Rob Toth interviewed the top information marketers in the world. Carrie Wilkerson was one of them. The series of interviews is called "Future Of Information Marketing."
Carrie had been running businesses as a work at home mom for ten years while raising four children. Then she discovered online information marketing.
People are surprised that she has achieved so much in such a short period of time in her first venture online. Carrie says that there are the people at the top are making millions and the people at the bottom don't make much at all. The middle ground is where the big opportunity is and that's where the competition is heating up. She says "the place where marketers will be able to set themselves apart is in relationship building."
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says "I still think people want more. They want more personalization." According to her, people don't want to be just a number. She says that people don't want those they buy from to be "faceless and flat behind a screen".
Marketers wait for people to come to them instead of going out and serving their customers. Carrie says "I don't want to be that impersonal, don't want to be unapproachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
While teaching high school, Carrie found that people have different learning styles. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." Carrie says its important that we connect with each person's learning style. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If you only send out emails you are only getting readers. If you are only sending out audios,you are only getting the listeners. Carries has developed a set of 50 training videos that people can buy from her. She says that after people finish watching the videos they have a real sense of who she is. "It's a rapport builder".
When Carried runs into someone who has watched her videos she says they feel like they know her personally. If one of her viewers runs into her on Twitter they treat her like a friend. It's a real, personal connection for people who have seen her on the videos.
Trying to touch the learning styles of people through the various marketing media that she uses "has been great for lowering trust barriers and creating a following". Once the trust barriers have been lowered people will buy from you over and over again, they will stay on your mailing list and continue to interact with you.
That's your goal as a marketer. You want to have a mutually trusting relationship with your customers. If you can achieve that, your customers will stay with you despite any attempts by your competititon to lure them away. You will have a successful business ongoingly. - 15266
As part of Dan Kennedy's Info Riches course, Rob Toth interviewed the top information marketers in the world. Carrie Wilkerson was one of them. The series of interviews is called "Future Of Information Marketing."
Carrie had been running businesses as a work at home mom for ten years while raising four children. Then she discovered online information marketing.
People are surprised that she has achieved so much in such a short period of time in her first venture online. Carrie says that there are the people at the top are making millions and the people at the bottom don't make much at all. The middle ground is where the big opportunity is and that's where the competition is heating up. She says "the place where marketers will be able to set themselves apart is in relationship building."
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says "I still think people want more. They want more personalization." According to her, people don't want to be just a number. She says that people don't want those they buy from to be "faceless and flat behind a screen".
Marketers wait for people to come to them instead of going out and serving their customers. Carrie says "I don't want to be that impersonal, don't want to be unapproachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
While teaching high school, Carrie found that people have different learning styles. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." Carrie says its important that we connect with each person's learning style. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If you only send out emails you are only getting readers. If you are only sending out audios,you are only getting the listeners. Carries has developed a set of 50 training videos that people can buy from her. She says that after people finish watching the videos they have a real sense of who she is. "It's a rapport builder".
When Carried runs into someone who has watched her videos she says they feel like they know her personally. If one of her viewers runs into her on Twitter they treat her like a friend. It's a real, personal connection for people who have seen her on the videos.
Trying to touch the learning styles of people through the various marketing media that she uses "has been great for lowering trust barriers and creating a following". Once the trust barriers have been lowered people will buy from you over and over again, they will stay on your mailing list and continue to interact with you.
That's your goal as a marketer. You want to have a mutually trusting relationship with your customers. If you can achieve that, your customers will stay with you despite any attempts by your competititon to lure them away. You will have a successful business ongoingly. - 15266
About the Author:
You can get the whole Future Of Information Marketing audio and pdf series for FREE if you act quickly. There are more http://www.copywriting-for-internet-marketing.com/dan-kennedy.html articles here.
