The name "pay per click" might sound a little alien to some, but once you have used this promotion you will find the name is well suited to this method of marketing.
When you think about it, Search engines can be quite pricey to manage especially if they are quite big. There are many things that will cost money; for example 24/7 support, website maintenance to name just a couple. It is a round the clock business that must inevitably cost a certain amount.
With all these expenses, and more, you will need to find a way of earning income. Running your search engine is a full time job and you do not have time to earn extra money. Then you have an idea! Why not make some money from all the millions of searches you accumulate per day? The searchers scour your results pages right? Why not give advertisers the chance to use your search engine to advertise? Great exposure for their ads and money in the bank for you!
There is one problem. Because your service is superior to the other traditional ways of advertising you will want to charge a comparable price, for your superior service. Then an idea hits youpay per click advertising.
How about this fact? Advertisers need more visitors to make money. You can take advantage of this fact. You can charge advertisers a nominal amount of money for each click on their ad. This can be done, whether sales are made or not. This will work out well for the advertiser as it will not cost them too much.
This is because the advertiser will make back the money he spends on advertising with you in increased profits. Of course you are familiar with the fact that searchers will simply click on ads due to curiosity. You add another option to the advertiser, he can put a cap on his bidding, or hits, so that he is in control of how much money can be spent on a campaign. This means that if there is any problem with people clicking on the ads unnecessarily the advertisers budget is saved.
So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.
With your new found understanding about pay per click advertising you will be able to make it work for you. It is a wonderful union between advertisers and your search engine. You can both make money and enjoy a long and prosperous partnership. - 15266
When you think about it, Search engines can be quite pricey to manage especially if they are quite big. There are many things that will cost money; for example 24/7 support, website maintenance to name just a couple. It is a round the clock business that must inevitably cost a certain amount.
With all these expenses, and more, you will need to find a way of earning income. Running your search engine is a full time job and you do not have time to earn extra money. Then you have an idea! Why not make some money from all the millions of searches you accumulate per day? The searchers scour your results pages right? Why not give advertisers the chance to use your search engine to advertise? Great exposure for their ads and money in the bank for you!
There is one problem. Because your service is superior to the other traditional ways of advertising you will want to charge a comparable price, for your superior service. Then an idea hits youpay per click advertising.
How about this fact? Advertisers need more visitors to make money. You can take advantage of this fact. You can charge advertisers a nominal amount of money for each click on their ad. This can be done, whether sales are made or not. This will work out well for the advertiser as it will not cost them too much.
This is because the advertiser will make back the money he spends on advertising with you in increased profits. Of course you are familiar with the fact that searchers will simply click on ads due to curiosity. You add another option to the advertiser, he can put a cap on his bidding, or hits, so that he is in control of how much money can be spent on a campaign. This means that if there is any problem with people clicking on the ads unnecessarily the advertisers budget is saved.
So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.
With your new found understanding about pay per click advertising you will be able to make it work for you. It is a wonderful union between advertisers and your search engine. You can both make money and enjoy a long and prosperous partnership. - 15266
About the Author:
Brian Basch is a ppc management master. He has been helping increase qualified leads to both his business and others for years. In reality, adwords management is critical to your success. Visit www.propayperclickmanagement.com
