A good list of keywords is vital for a successful pay per click campaign. You should be diligent in your research and attempt to find the best keywords. Try to compile a substantial list and leave no stone unturned to be successful.
You are probably wondering how to achieve this? Let us assume that you have chosen the base keyword "loan." This is a popular keyword. Unfortunately this is a saturated keyword and it is not easy to get a high position for it. To improve your position you should extend your keyword research.
Try to imagine all the ways that your base keyword can be searched for. When they type in "loans" a searcher can be looking for several things. It is important to put yourself in a searcher's mind set and understand how they are interpreting your keyword. Some ideas would be; "bad credit loan," "getting loan" etc.
These keywords are just a slight deviation from the base keyword. You can dig down and expand your scope. There are many varieties of loans available. You should combine these keywords with your first basic list and see all the options you will come up with, just from one base word.
You can also start a campaign made up of lenders names. Added to this you can put .com. a country extension or .net at the end of your keyword. It does not matter that there are no domains with that particular keyword; searchers will still use these domain style keywords and you will get some extra visitors.
It's best to avoid general keywords, since there's so much competition for them. Instead, take it a little further, and expand on terms that are related to your general word. Rephrase various terms, too. "Bad credit loan" can easily be rephrased as "loan bad credit" to reach a different set of searchers.
Campaigns and keywords can be created around the different search keywords that your potential buyers will be looking for. It is wise to try all sorts of different keywords and phrases as searchers can use a wide variety of keywords and phrases.
Begin with serial numbers, plurals, misspelled words, product and domain names. Also do not put spaces between words, as this is a popular typo error with searches.
Company names are good as are domain names and variations on them. You can use adjectives like "best and "cheap. Think about different spellings of keywords.
Web logs are a good source of keywords. These will help you to discover the ones your visitors are using to get to your site.
A successful pay per click campaign is based on a list of good keywords. It is important to explore all avenues before you put your keywords into action. - 15266
You are probably wondering how to achieve this? Let us assume that you have chosen the base keyword "loan." This is a popular keyword. Unfortunately this is a saturated keyword and it is not easy to get a high position for it. To improve your position you should extend your keyword research.
Try to imagine all the ways that your base keyword can be searched for. When they type in "loans" a searcher can be looking for several things. It is important to put yourself in a searcher's mind set and understand how they are interpreting your keyword. Some ideas would be; "bad credit loan," "getting loan" etc.
These keywords are just a slight deviation from the base keyword. You can dig down and expand your scope. There are many varieties of loans available. You should combine these keywords with your first basic list and see all the options you will come up with, just from one base word.
You can also start a campaign made up of lenders names. Added to this you can put .com. a country extension or .net at the end of your keyword. It does not matter that there are no domains with that particular keyword; searchers will still use these domain style keywords and you will get some extra visitors.
It's best to avoid general keywords, since there's so much competition for them. Instead, take it a little further, and expand on terms that are related to your general word. Rephrase various terms, too. "Bad credit loan" can easily be rephrased as "loan bad credit" to reach a different set of searchers.
Campaigns and keywords can be created around the different search keywords that your potential buyers will be looking for. It is wise to try all sorts of different keywords and phrases as searchers can use a wide variety of keywords and phrases.
Begin with serial numbers, plurals, misspelled words, product and domain names. Also do not put spaces between words, as this is a popular typo error with searches.
Company names are good as are domain names and variations on them. You can use adjectives like "best and "cheap. Think about different spellings of keywords.
Web logs are a good source of keywords. These will help you to discover the ones your visitors are using to get to your site.
A successful pay per click campaign is based on a list of good keywords. It is important to explore all avenues before you put your keywords into action. - 15266
About the Author:
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