For pretty obvious reasons, nearly everyone who wants to improve traffic to his/her website is heavily involved in article marketing.
Online businesses require just two things to ensure success. The first is content...good content. An adequate number of website visitors is the second...and the more the better. There are any number of ways to advertise and promote a website, including "plugging" it on social media sites. But, all traffic is not equal, and organic search traffic is the best of all.
That is, in part, because it is free. But, even more important is the fact that people who arrive at a website after conducting a search are more apt to take action than those who are brought in via an advertisement.
It makes perfect sense. The person who visits your site after clicking on a banner or receiving an email blast may have some curiousity about what is on your site. The person who actually used a search engine to seek out pages like yours is a far more likely customer...at least 3 times as likely to become a buyer.
No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.
For the most part, website owners write about topics closely related to their websites. And, for many reasons, that's a good idea.
But, the biggest mistake website owners make, and they do it all the time, is to limit themselves to writing and distributing articles only about subjects closely related to their website content.
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I'm an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
I recently wrote an article on winning strategies for casual sports bettors. I have written about search engine optimization, teaching teens safe driving habits, helicopter parents, and dozens of other areas. My most published article was on great backyard hamburger grilling recipes. The very best tip I can give other writers is to write and submit periodic articles on at least 4-5 subjects in addition to the subject(s) of their websites. The rewards, in terms of links, are enormous. - 15266
Online businesses require just two things to ensure success. The first is content...good content. An adequate number of website visitors is the second...and the more the better. There are any number of ways to advertise and promote a website, including "plugging" it on social media sites. But, all traffic is not equal, and organic search traffic is the best of all.
That is, in part, because it is free. But, even more important is the fact that people who arrive at a website after conducting a search are more apt to take action than those who are brought in via an advertisement.
It makes perfect sense. The person who visits your site after clicking on a banner or receiving an email blast may have some curiousity about what is on your site. The person who actually used a search engine to seek out pages like yours is a far more likely customer...at least 3 times as likely to become a buyer.
No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.
For the most part, website owners write about topics closely related to their websites. And, for many reasons, that's a good idea.
But, the biggest mistake website owners make, and they do it all the time, is to limit themselves to writing and distributing articles only about subjects closely related to their website content.
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I'm an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
I recently wrote an article on winning strategies for casual sports bettors. I have written about search engine optimization, teaching teens safe driving habits, helicopter parents, and dozens of other areas. My most published article was on great backyard hamburger grilling recipes. The very best tip I can give other writers is to write and submit periodic articles on at least 4-5 subjects in addition to the subject(s) of their websites. The rewards, in terms of links, are enormous. - 15266
About the Author:
Daniel Z. Kane is a university dean who has created several higher education websites on subjects which include college admission, financial aid, accredited online degree programs, how to choose an online college, online schools, and related areas.
